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Mission statement

Creating a better world and improving lives

As a social enterprise, it's easier for us to think about the good of the planet and improving lives. As a startup, we have more versatility and opportunities to change the world unlike the big brands. We want to bring balance by creating and participating into community projects in poor countries after we have grown into the UK, Europe and US markets from 2024. From 2024 onwards, part of our profits will go into community projects while the other part will keep being invested into market growth. As a startup, it's important to grow our profits exponentially until 2024, so we can reinvest that money into community projects. 

2021 Update

  • We are now investing in poor communities through the UN's Sustainable Development Goals ahead of our 2024 goal

Here’s our 10-year plan for creating a better world and eradicating poverty:


UK market growth

US & Europe market growth

UK social housing projects for vulnerable women

UK + USA community projects

Community projects in poor countries